Digital media

Do you have any idea about the power of digital Media? Lets we see... Suppose, you are a start-up company, with a small capital that needs allocation among operations, for this at first you need to start branding right away or you wouldn't survive in this competitive world. Sounds scary, doesn’t it? This is what every IT venture in all the emerging markets across the world faces and needs responding to. But “Do not fear or think. Because size is not everything. If your idea is powerful and consumers love your product your brand will be successful” Google South East and an emerging market expert. Utilising the blessings of digital media and being smart about it, even the smallest companies can create their own identity in the global arena. And trends in Bangladesh are in favour of IT entrepreneurs taking brand building initiatives despite the capacity or capital constraints. Search queries by Bangladeshis have gone increased 15 to 30 times in different sectors, They no longer look for categories, they look for specific brands or specific solutions. The brand awareness buildup is done on a national level. It is time to act on these opportunities. Digital media has several advantages over traditional media because it is less expensive and more targeted, scalable and supports long tail advertising. Tilak points out, Google depends more on a large number of small companies investing less than USD $50 a month in promotion rather than a few MNCs spending millions. He believes, in a changing market scenario where consumers research online and purchase offline (ROPO phenomena), Fortune 500 status or gigantic marketing budget does not account for competitive edge anymore. Ensuring talking to the right consumers with the right messages, in other words the contextualization of brand promises needs creative thinking and strategic media mix decisions. Increasing dependence on peer review and usage of internet for decision making makes it extremely important for brands to engage in remarketing and response management. Usage of analytics and trend search provides a business, free of cost, not just the proper target group identification, but the situational need for response as well. Marketers can identify exactly where they are hurting and be quick to remedy the incident. These tools help with psycho-graphic targeting as well, where consumer response can be converted into immediate sales just by being smart about the query management. There are 10-15% new internet users, who just react very ardently to any innovative initiative in the digital world and Bangladesh consumer market fit right into this scenario. This gives Bangladesh IT-preneurs enough scope to energise their brands through this new mantra: “Going digital and going wisely about it”. Focusing on the positives and utilising this opportunities while ruling out the size or infrastructure issues from mindset, Bangladeshi entreprenuers can start establishing their brand identity in the digital media from today, Now a days, we become more dependable on the power of Digital media.

Nokia Lumia 1020 investment? Right or wrong

We all know that Nokia is a very popular phone. It has many attractive models and multimedia phone. Nokia Lumia is one of them. Nokia has once again produced a camera phone that will be unmatched in the image quality department with the Nokia Lumia 1020. It offers a mix of the PureView technologies found on the PureView 808 and Lumia 920, something tech enthusiasts have been waiting for since the launch of the PureView 808. Evolution of Pure View 
 

 
The Nokia Lumia 920 with PureView Phase 2 technology and offered unparalleled low-light imaging quality with an Optical Image Sensor (OIS). What the OIS did was basically move the lens in accordance with how much light it needed in it. The results not only produced images that were well lit and visible under poor light but also had blur-free, sharp images, even if it was a moving object. However, because of a regular sized image sensor, pictures outdoors never could match up with the PureView 808. So this eventually brought about questions of when a true successor of the PureView 808 would come and with the 1020 Nokia has finally answered the call. The image sensor is actually smaller than that of the 808 PureView although there is a bump on the back of the device where the camera resides. It’s 1/1.5″ instead of 1/1.2″ and this means it has somewhat smaller pixels – 1.12 microns instead of 1.4 microns. However, the new sensor has a Back-Side-Illuminated (BSI) design, which improves light sensitivity. There’s also a new 6-element ZEISS lens which has a wider aperture than the old one (F/2.2 instead of F/2.4) so it lets more light in. Add in the OIS and there will be no doubt that the images are going to be beating dedicated point-and-shoot cameras and even reaching SLR levels. With all this technology added in a body that is thinner (10.4 mm vs. 10.7 mm) and lighter (158 g vs. 185 g) than the 920 is a remarkable achievement from the Finnish manufacturer. Price of Pure View Windows Phone is still miles behind Android and iOS in terms of user adoption and is still finding its feet as an individual OS. It has its upsides and perks but some key apps are missing and 1080p screens and quad-core processors are still not supported. The Lumia 1020 has a 300 USD price strapped for AT&T subscribers on a 2 year contract, whereas other mobile phone top dogs, the iPhone 5 and the Samsung Galaxy S4 are priced at 200 USD. It’s understandable that this ground-breaking PureView technology is not going to come cheap and the international price of the unlocked phone, especially here in Bangladesh, is still unknown. But aggressive pricing is something that Nokia is known for with the Lumia brand but even the pre-order prices are over the 700 USD mark, making it much more expensive than the Lumia 920. Yes, the iPhone 5 and the Galaxy S4 are around the Taka 60,000 mark, making it more expensive than the 735 USD pre-order price. But at the same time, aside for the 2 GB of RAM (which is a first for a Windows Phone handset), keep in mind the internals are still the same as that of the Lumia 920, with a dual-core 1.5 GHz Snapdragon S4 processor and a 720p HD 4.5 inch screen (Windows Phone 8′s limitation is to blame here). Although Windows Phone 8 runs perfectly without and lag or stutters with the given hardware this makes it theoretically inferior to the S4 in terms of processing power, screen size and resolution. The iPhone 5 is a different case as it has a cult following and its experience and app ecosystem are its main selling points. Therein lies the issue for Nokia – once a prominent name, in the high-end mobile phone game, it has lost a lot of its brand value and is playing catch up. Recent numbers from adduplex show that the Lumia 520, one of the cheapest Windows Phone 8 handsets is also the most sold Windows Phone handset. Conclusion we can say that- Sony and Motorola are both expected to soon release smartphones with excellent camera’s but are not expected to be better than the Lumia 1020.  Nokia has produced a fantastic smartphone and the best camera phone to date that is ultimately bogged down by its OS. Pricing, availability and release date are all going to be key. Nokia has announced that the Lumia 1020 should be available worldwide by the end of September so that is still a couple of months away. Mircrosoft are to announce the next edition of Windows Phone this fall which would be introducing phones with 1080p screens and quad-core processors among its important features. With the Finns making all the right noises with the Lumia line – the Lumia’s account for over 85% of all Windows Phone 8 devices sold worldwide according to adduplex – they can ill afford to back themselves into a corner with the price of the Lumia 1020. The mobile phone imaging is a frontier that is going to be the next battleground for manufacturers after app ecosystems and hardware (chipsets) but it has not yet been proven to be the soul driving the sales of a smartphone. Thus, the Nokia Lumia 1020 can be a niche product only aimed at photography enthusiasts or it can be a smartphone everyone wants to and can afford to have because of its camera capabilities. The onus is upon Nokia to decide what they want the Lumia 1020 to be and price it accordingly. Please share this...

Dell Computer Lab at JAAGO Foundation

Sorce: IT & Telecom Desk - Bangladesh

Dell Bangladesh has launched the Dell Computer Lab at JAAGO Foundation at Rayer Bazar in the capital. Dell Country Manager Sonia Bashir Kabir inaugurated the Lab. Founder of JAAGO Foundation Korvi Rakshand was also present at the occasion. JAAGO Foundation is a Bangladesh based non-profit organisation catering to the education needs of children from socially and economically disadvantaged background.  Since its inception in 2007, JAAGO Foundation has grown from a 1-room school for 17 students to 6 schools providing free-of-cost English medium education to 1200 underprivileged children. Sonia Bashir Kabir at the launch event said “Almost 50% of the population of Bangladesh is under 20. This segment of the population is our future and investing in them will enable us to fight illiteracy and poverty. Dell Bangladesh with Jaago will help build the nation by educating poverty stricken underprivileged children.  The Dell Computer Lab in Jaago will reinforce JAAGO’s nation building journey by bridging existing gap between technology and these children.”