Digital media

Do you have any idea about the power of digital Media? Lets we see... Suppose, you are a start-up company, with a small capital that needs allocation among operations, for this at first you need to start branding right away or you wouldn't survive in this competitive world. Sounds scary, doesn’t it? This is what every IT venture in all the emerging markets across the world faces and needs responding to. But “Do not fear or think. Because size is not everything. If your idea is powerful and consumers love your product your brand will be successful” Google South East and an emerging market expert. Utilising the blessings of digital media and being smart about it, even the smallest companies can create their own identity in the global arena. And trends in Bangladesh are in favour of IT entrepreneurs taking brand building initiatives despite the capacity or capital constraints. Search queries by Bangladeshis have gone increased 15 to 30 times in different sectors, They no longer look for categories, they look for specific brands or specific solutions. The brand awareness buildup is done on a national level. It is time to act on these opportunities. Digital media has several advantages over traditional media because it is less expensive and more targeted, scalable and supports long tail advertising. Tilak points out, Google depends more on a large number of small companies investing less than USD $50 a month in promotion rather than a few MNCs spending millions. He believes, in a changing market scenario where consumers research online and purchase offline (ROPO phenomena), Fortune 500 status or gigantic marketing budget does not account for competitive edge anymore. Ensuring talking to the right consumers with the right messages, in other words the contextualization of brand promises needs creative thinking and strategic media mix decisions. Increasing dependence on peer review and usage of internet for decision making makes it extremely important for brands to engage in remarketing and response management. Usage of analytics and trend search provides a business, free of cost, not just the proper target group identification, but the situational need for response as well. Marketers can identify exactly where they are hurting and be quick to remedy the incident. These tools help with psycho-graphic targeting as well, where consumer response can be converted into immediate sales just by being smart about the query management. There are 10-15% new internet users, who just react very ardently to any innovative initiative in the digital world and Bangladesh consumer market fit right into this scenario. This gives Bangladesh IT-preneurs enough scope to energise their brands through this new mantra: “Going digital and going wisely about it”. Focusing on the positives and utilising this opportunities while ruling out the size or infrastructure issues from mindset, Bangladeshi entreprenuers can start establishing their brand identity in the digital media from today, Now a days, we become more dependable on the power of Digital media.